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About Us

Who we are

Foodservice Solutions Group was founded by two industry veterans. Steve Safron and
Jim Macchi have over 75 years of combined experience marketing, and selling foodservice equipment & supplies in Northern California and Northern Nevada.

We are proud to represent the leading manufacturers of commercial cooking, holding, transporting, chilling, ware washing, temperature control, preparation, and serving equipment in the foodservice industry.

Our longterm relationships with dealers, consultants, and end-users in our territory gives us a depth of knowledge that allows us to deliver more than just equipment:

We deliver Foodservice Solutions!

Meet the Team
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Our team

Committed to Your Success

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Steve Safron
Partner

With more than 35 years in the Food Service Industry , Steve's diverse background includes working on the dealer side, Manufacture's side, and almost 30 years as a Manufacturer's representative. Steve's experience also includes acting as an importer, and consultant for several European manufacturers, and is widely known for successfully building brand for many equipment and supply lines in the US. Steve has developed strong relationships with industry peers, and values the many friends he's made along the way.

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Jim Macchi
Partner

Jim graduated with a culinary degree from the prestigious Hotel and Restaurant Management program at San Francisco City College. He quickly entered the hospitality field cooking and managing restaurants until he found his way into sales as a DSR. He worked the next 9 years on the dealer level until he became a manufacture's rep in 1982. Jim now has over 30 years experience as a mfgr rep and prides himself on his many industry relationships he has developed over the years. His diverse and extensive background is his key to understanding the issues and providing solutions.

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June Joseph
Office Manager

June started as a customer service rep back in 1981 working for a small rep firm in the Bay Area. For the past 33 years she has worked closely with operators, manufactures, and dealers, to insure they receive the finest customer service available! June is knowledgeable on our product offering, responsive to requests, but most of all is a friendly voice familiar to our customer base and is always willing to help solve problems!

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Sandee Larsen
K-12 Specialist

As our K-12 specialist, Sandee Larsen brings nearly 30 years of experience in the institutional food service industry. Formerly Director of Child Nutrition for the San Lorenzo Unified School District (CA), Sandee was responsible for overseeing the central kitchen and individual prep sites with a keen focus on maximizing efficiencies. She also has vast experience in kitchen design and work flow evidenced by her work in overseeing the development of a new central kitchen along with modifications to existing kitchens. A past president of the California Association of School Business Officials, Sandee is a graduate of Purdue University’s School of Restaurant, Hotel and Institutional Management.

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Who We Represent

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Advance Tabco
Smart Fabrication

Leading the industry in high quality stainless steel fabrication, Advance Tabco is the smart choice for stainless sinks, tables, countertops and cabinets. Basics™ and Prestige™ Underbar Equipment.

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Angelo Po America
Full range of gas and electric CombiStar Combi Ovens

Angelo Po America Inc. is part of the Angelo Po Group, a global company founded in 1922. Today, it is still owned by the Po family, which has been developing professional ovens and cooking equipment for more than 90 years.

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Browne Foodservice
Complete Line of Value Added Smallwares

For more than 50 years, Browne is widely recognized as a leader in the Foodservice industry, offering exceptional quality, at affordable prices.

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Champion Industries
The Dishwashing Machine Specialists

Our array of versatile commercial dishwashing machines and our ability to customize products, make Champion the preferred brand for food service operations of all sizes - from coffee houses and restaurants to hospitals, schools and other institutions.

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CresCor

Cres Cor
Complete Line of Mobile Foodservice Solutions

When your business is on a roll we hope it's in Cres Cor's hot cabinets, ovens, utility cabinets, racks, dollies and a host of other Cres Cor quality products.

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Dynamic
Hand Held Mixers, Salad Spinners & Food Cutters

Specializing in quality foodservice equipment for over 50 years. Innovative and quality foodservice equipment with a global presence in over 80 countries. The most advanced, versatile food preparation equipment for chefs and aspiring chefs.

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Enofrigo
Full Line of Refrigerated Wine Cabinets & Libraries

The Wine Library model is designed to create the most attractive wine bottle display in any room. The height of the doors, combined with outstanding LED lighting and mirrored internal walls, provide an elegant and refined frame for wine bottles.

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Federal - The Signature of Quality
The Leader in Fresh Food Merchandising

For more than 90 years, Federal Industries’ hallmark stands for precision craftsmanship and industry leading innovation for fresh foods merchandising display cases. Our top end Signature line displays are customizable to your specifications and decor.

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Henkelman - Fit for food service
Professional vacuum packaging machines.

Table-top and free-standing vacuum packaging machines. From packing liquids to compact substances, Henkelman's extensive product range offers you a packaging solution for every application and production quantity your operations demand.

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Infrico
Reach-Ins - Pizza Prep Tables - Display Cases

Manufacturing high quality refrigeration equipment for over 25 years, Infrico offers a complete line of supermarket equipment, Euro-Style bakery cases, top-of-the-line prep tables and much more. Experience refrigeration at a whole new level.

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Irinox

Irinox
Blast Chillers, Holding Cabinets & Proofing Systems

A pioneer in developing the concepts of blast chilling and high-quality food preservation in the catering, confectionery, ice cream, bread-making and food industries. Winner of many awards including two Kitchen Innovation Awards™

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Iwatani
Portable Gas Stoves & Induction Cookers

As an integral part of one of the leading global Japanese conglomerates, Iwatani Corporation of America has been steadily broadening its' horizons to new markets throughout The Americas in the fields of cooking products, ceramics & electronics.

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Lang
Gas & Electric Convection Ovens, Griddles

Lang has more than 100 years of experience in successfully providing oven solutions to demanding customers all over the world. We specialize in manufacturing high-quality ovens, paying particular attention to design and functionality.

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MFG Tray
Complete Line of Foodservice Trays

Molded Fiber Glass Tray Company offers an extensive line of products expressly designed for food storage, preparation and merchandising. MFG Tray food service products offer inherent strength and weight-carrying capacity for your application.

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Star
Specialty Cooking Equipment

Star International Holdings, Inc. has been designing, manufacturing and marketing reliable, quality commercial foodservice equipment since 1921. ISO 9001 certified office.

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Strahl

Strahl
Specialty Beverageware

Strahl® beverageware is a high quality range that combines the strength of polycarbonate, with the elegant look and feel of glass. With superior insulation properties, Strahl® keeps beverages at optimal drinking temperature for longer.

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Toastmaster
Toasters, Sandwich Grills, Smokers, and More

Toastmaster offers a complete line of cooking equipment including griddles, hot plates, convection ovens, ranges, fryers, heater/proofers, smokers, and hot food servers.

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Ultrafryer Systems
High-Efficiency Commercial Fryers

Since 1969, Ultrafryer Systems has built commercial fryer products that outperform all other fryers with record fast recovery times, high production yields, advanced energy efficiency, and a substantial return on investment (ROI).

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Our address

Where you can find us

Office Location

538 San Ramon Valley Blvd #164
Danville CA 94526

Phone: 925-446-6416

Fax: 925-446-6862

Call Us

925-683-9835 Steve Safron
415-819-6002 Jim Macchi

Test Kitchen Hours

By Appointment